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Press Kits and High Resolution Images |
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| I received a call from an artist whose images I had worked on. Betsy Kube of the Crafts America Shows wanted to use the images to promote a show, but the jury images on Juried Art Services weren't large enough. | ||||||||||||||
| I called Betsy to discuss image requirements so I could provide images at the correct size for her needs. In the ensuing conversation we discussed the best way to get artists to supply high resolution images. Providing high resolution images to shows gives the artist a much better chance of the show using those images for promotional material, which in turn also benefits the artist by giving them more exposure to the buying public. | ||||||||||||||
| My suggestion was for each artist to prepare a "press kit" consisting of a bio or artist statement and a set of high resolution images of their art. | ||||||||||||||
| What a Press Kit should consist of | ||||||||||||||
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| The Press Kit should be available on a CD. And if you have a web site, you can make it available as a downloadable (Zip file) file. That way, if a show asks for images for promotion, all you have to do is provide a link by e-mail for them to download it. Providing a show with a press kit will give you a better chance of getting pictures of your artwork in front of potential buyers. Besides the show's promotion, there are usually local publications that ask for artist profiles, and busy editors may publish your article to save the time it would take writing their own. For example, I was featured in Art Business News by providing an article I had written about myself. | ||||||||||||||
| What are high resolution images | ||||||||||||||
| Resolution (PPI or DPI) or pixel density isn't a factor in image size requirements. Sometimes a show will ask for digital images stating that they want high resolution 300 DPI images but giving no pixel dimensions. In actuality, the only specifications that are important are the pixel dimensions of an image because resolution can be changed non-destructively in Photoshop without even changing the file size. In fact digital cameras do not capture pixels per inch, only actual pixels. | ||||||||||||||
| I consider high resolution to be 2400 pixels long dimension or larger. 2400 pixels will print 8 inches at 300PPI (pixels per inch), the resolution most printing requires. For example, a high quality 8x10 print would be 2400x3000 pixels. | ||||||||||||||
| A quick way to determine the size an image can be printed is to divide the pixel dimensions by 300. That's how we get an 8x10 print from 2400x3000 actual pixels. | ||||||||||||||
| So what did I provide Betsy Kube for the artist whose images were to be used for promotion? I provided maximum quality JPEGs from the full size corrected image files I had worked on. That way there was no limit to how the images could be used by the show. | ||||||||||||||
| Providing a show with a press kit will give you a better chance of getting pictures of your artwork in front of potential buyers. |
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All photos on this site are available for stock or
fine art sales |
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| Slide scanning for ZAPP and other digital jury systems | |||
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Web site content © Larry Berman, Chris Maher, or the originating artists |
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Chris
Maher
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Larry
Berman
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